Touchstone Energy co-ops help energize 2010 Ronald McDonald House Radiothon

Tri-State and the region’s Touchstone Energy cooperatives once again helped make the “Light the House” day-long radiothon on Denver’s KOSI-FM station a huge success this year.  More than $120,000 was raised Nov. 16 to benefit the local Ronald McDonald Houses, which provide lodging and food for families whose children who are being treated for serious illnesses and injuries at metro-area hospitals.

Those who stay in the houses normally live at least 60 miles outside the Denver area and have nowhere else to stay.  Sponsoring this event is an excellent opportunity for Tri-State to support families in its member co-op regions who need to travel and stay in the city while their children are being treated.

“One of the core values that Touchstone Energy cooperatives embrace is commitment to community,” said Jim Van Someren, Tri-State communications manager, “and because the Ronald McDonald House directly supports member-consumers of our co-op communities when they need it most, we’re committed to supporting the facility in the most effective ways we can.”

During the two weeks leading up to the radiothon, KOSI and 15 additional radio stations throughout Tri‐State’s member system service territory in Colorado, Nebraska, New Mexico and Wyoming aired 60‐second promotional vignettes featuring the positive experiences of actual families who have stayed at the facility, followed by a message from Touchstone Energy cooperatives about the value of supporting the communities they serve.

The sponsorship investment also included a “Touchstone Energy Power Hour,” which heightened awareness of the region’s electric co‐ops and provided an opportunity for listeners to match a $1,000 contribution from the co‐ops.

  • If you didn’t get a chance to donate, TEXT “Light” to 50555 and $10 will be added to your mobile phone bill and go directly to the Denver Ronald McDonald Houses.

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