Affordability message hits the airwaves

Starting today, the “We Believe In” 30-second TV spot is airing on a number of local broadcast channels, cable networks and stations in markets throughout Tri-State’s four-state member system service territory.

Across its entire enterprise, Tri-State’s initiatives and actions are focusing on the value of affordable electricity. The affordability message is being incorporated in the association’s ongoing awareness campaign in 2011, with that theme being featured in a coordinated set of television, radio and print advertising materials.

Members of Tri-State’s communications staff have been working closely with the G&T’s advertising agency over the past several weeks to develop and produce commercials and ads that illustrate the crucial, essential role affordable electricity plays in our lives, businesses, communities and the overall economy.

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