Touchstone Energy holds Wyoming ‘brand camp’

Representatives from Tri-State member systems in Wyoming and the Wyoming Rural Electric Association (WREA), as well as a few Tri-State employees, gathered in Casper recently to learn about the programs and tools available to them through Touchstone Energy.

The Touchstone Energy Brand Camp was led by Ann Maggard, director of communications at Touchstone Energy. Throughout the workshop, attendees gained
information about the resources available to their co-ops, such as the Co-op Connections Card, Web builder and the new online portal for business-to-business discounts — BIZ Connections.

Additionally, those in attendance were treated to a guest speaker from the minor league team, the Casper Ghosts, who discussed marketing and promotions on
a small budget and with new management.

Touchstone Energy (Arlington, Va.) is an alliance of more than 700 local, consumer-owned electric cooperatives in 46 states who are dedicated to providing
members with reliable, high-quality service at competitive prices. Tri-State and 43 of its 44 member cooperatives are members of Touchstone Energy.

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