Parade kicks off 2012 National Western Stock Show

The Westernaires are a perennial favorite at the National Western Stock Show.

The one-of-a-kind National Western Stock Show Parade, featuring a longhorn cattle drive, marching bands, floats, rodeo clowns, cowgirls, cowboys and more meandered along 14 blocks of Denver’s downtown business district yesterday to celebrate the opening of the 106th annual show.

Denver Mayor Michael Hancock also declared parade day to be “Dress Western Day” in the city, encouraging downtown workers, visitors and others to show their western spirit.  The parade’s grand marshal was former Denver Mayor Federico Peña.

The Rocky Mountain region’s electric cooperatives are once again serving as one of the main sponsors of National Western Stock Show and Rodeo, which officially opens tomorrow at 9 a.m. at the National Western Complex and runs through Jan. 22.

The Touchstone Energy six-horse hitch will be on hand at the Stock Show for the 14th consecutive year.

For the 14th consecutive year, Tri-State and the region’s Touchstone Energy co-ops are presenting the popular and powerful six-horse draft hitch.  This year’s hitch is being provided by Black Hollow Percherons from Wisconsin.  It’s one of the National Western’s top entertainment attractions and will be featured at all pro rodeo (PRCA) performances and other scheduled events.  In addition, Touchstone Energy cooperative messaging will appear in print and Internet promotions as well on site throughout the grounds.

And new this year in a trade show area booth, the “Keep Electricity Affordable” campaign – spearheaded by Tri-State, its members and the four statewide associations – will educate thousands of Stock Show visitors about the threats to affordable electricity and encourage them to sign up in support of the initiative’s efforts.

Attendance over the course of the 16-day event typically exceeds 640,000 visitors. For more information, visit www.nationalwestern.com.

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