The National Western Stock Show and Rodeo’s popular six-horse draft hitch — presented by the region’s Touchstone Energy Cooperatives — is once again successfully delivering an important message to thousands of visitors to the event: that rural electric cooperatives are owned by the members they serve and are committed to providing safe, reliable electricity at the lowest price possible.
For the 15th consecutive year, Tri-State’s communications team has coordinated the high-profile Touchstone Energy sponsorship at Denver’s National Western Stock Show. In addition to many hitch performances, Touchstone Energy messaging is being heard on radio, seen on television, print and online promotions and visible throughout the stock show grounds.
The 16-day event provides valuable opportunities to connect with the members of the communities that Tri-State and its member co-ops serve. “The stock show seems to get better every year; a one-day gate attendance record (Jan. 19) has already been set at the 2013 event,” said Tri-State communications manager Jim Van Someren. “Many people visiting and competing in the various events are served by rural electric cooperatives which makes it a natural fit and a great partnership for us.”
The National Western Stock Show is a 501(c)(3) charitable organization that provides college and graduate level scholarships in agriculture and medicine for practice in rural areas. Its mission also is to serve producers and consumers throughout the world by being the premier stock show, rodeo, horse show and center for year-round events.
The 107th annual event runs through Jan. 27.