According to SMPA communications executive Becky Mashburn, who wrote the commercial, the idea was an easy choice, because it focuses on the co-op’s core business, provides a contrast to energy-themed commercials and demonstrates the importance of what linemen do for the public and the co-op’s employees.
The commercial features six of SMPA’s linemen and the co-op’s staff engineer Bill Riley as the announcer. “It’s been a hit, especially in the industry and with our employees,” Mashburn said. “The linemen have appreciated it.”
SMPA has produced and aired commercials on various television stations in Colorado’s Telluride/Mountain Village region for the past few years. The “SMPA Lineman Tribute” spot is currently airing on Mountain Village Cable and Telluride TV. It’s also posted on the co-op’s Facebook page.