Commitment to community is a key cooperative principle – and Tri-State and the region’s Touchstone Energy Cooperatives are demonstrating that commitment this season by supporting the 5th annual KOSI 101 and Ronald McDonald House Charities radiothon tomorrow, Dec. 5.
Helping raise money for the Ronald McDonald House is a great fit for Tri-State and its member systems. The charity provides temporary housing for families who live at least 60 miles outside the metro area — often in smaller rural communities — and whose children are receiving treatment at Denver area hospitals.
During the two weeks leading up to the radiothon, KOSI and numerous radio stations throughout Tri-State’s service territory in Colorado, Nebraska, New Mexico and Wyoming have been airing 60-second vignettes featuring the positive experiences of families who have stayed at the facility, followed by a message from Touchstone Energy cooperatives encouraging listeners to support the radiothon.
“Touchstone Energy cooperatives wholeheartedly embrace the idea of supporting our communities,” said Jim Van Someren, Tri-State communications manager. “In fact, it’s one of the core values on which the brand was founded. And because the Ronald McDonald House directly supports member-consumers of our co-op communities when they need it most, we are supporting the facility in the most effective ways we can.”
The 13-hour “Light the House” radiothon will be broadcast live from 6 a.m. to 7 p.m. tomorrow from the Aurora Ronald McDonald House near the new Children’s Hospital on the Fitzsimons Medical Campus.
The date of the event has moved from November to December this year, which means it is taking place during KOSI’s famous 24/7 holiday music programming. “We like to call it the ‘Super Bowl’ of radio programming,” said Michele Schweer, account executive with the station. “Our audience swells to more than 1 million listeners per week.”
The sponsorship investment also includes a “Touchstone Energy Power Hour,” with a drive to “light up the phones” and meet a specific donation goal within the specified hour. Listeners will be encouraged to match a $1,000 contribution from the Touchstone Energy co-ops.
The funds raised will help provide a warm, supportive alternative to costly hotels and uncomfortable hospital waiting rooms, as well as home-cooked meals and private living quarters, and an extended network of support from others in similar situations. Learn more at www.ronaldhouse.org.