Power is unveiled to employees, board members and member systems

All employees were invited to participate in the unveiling of Tri-State’s new “Work of Power” outreach campaign at June’s monthly management meeting on Friday, June 6.  The meeting gave all Tri-Staters the opportunity to learn about the Power campaign consisting of print and television advertisements, and Power public appearances at member systems’ annual meetings.  The 250 employees that attended the monthly management meeting in the Hub Thompson Room saw Power’s new television advertisement, met him in ‘person’ and posed for pictures with the star, while at least an additional 50 employees attended the meeting remotely.

Lee Boughey, senior manager, enterprise communications & public affairs, explains the origin of the Power campaign.

Lee Boughey, senior manager, enterprise communications & public affairs, explains the origin of the Power campaign.

Lee Boughey, senior manager, enterprise communications & public affairs, explained the origin of the Power campaign, the process of creating the character and showed the television advertisement.  He also shared Power’s Twitter account and Facebook page and finally introduced Power himself.

On-stage, public affairs coordinator Sarah Carlisle talked while Power communicated by holding up cue cards and together, they emphasized the importance of Power in our work, home and personal lives and how, without Power, it would be impossible to charge cell phones, operate washing machines or even brew a  morning cup of coffee. Carlisle encouraged all employees to ‘Like’ Power’s Facebook page and to visit PowerWorksForYou.coop to learn more about Power.

Power and Sarah Carlisle meet member-consumers at Mountain View Electric Association’s annual meeting.

Power and Sarah Carlisle meet member-consumers at Mountain View Electric Association’s annual meeting.

The “Work of Power” campaign is designed to help cooperative member-consumers understand the opportunities available to manage their power usage.  From using less electricity by taking advantage of energy efficiency and demand management technologies, Power informs everybody about the value of electricity, how to best save member-consumers money and how Power works for you.

The board members had the opportunity to learn about the character Power at the strategic planning session of last week’s board meeting.  On Monday, June 2, board members reviewed the outreach print and media campaign and met Power.

Power also made an appearance  at Mountain View Electric Association’s (MVEA) annual meeting on Thursday, June 5.  Tri-State has encouraged member systems to feature Power at their annual meetings and MVEA was the first to enlist Power’s help.  Power and Carlisle took the opportunity to stress that Power, Tri-State G&T, and MVEA make up the invaluable team that bring reliable and affordable electricity to the rural communities.

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