Brokaw reflects on rural electric cooperatives’ role in innovation

BrokawAt the luncheon preceding the National Cooperative Services Corporation (NCSC) Annual Meeting during CFC Forum 2015, legendary newsman and best-selling author Tom Brokaw addressed the crowd and shared his thoughts on our nation’s history and the underlining theme of “Big Ideas” throughout our past.

“America―the United States―represents the greatest ‘big idea’ in mankind” Brokaw said. “We are the most innovative country, finding a way to get to the next place by working together.”

Rural electric cooperatives have played a role in that history of innovation and will continue to do so, Brokaw noted.

“You [in this room] really represent the essence of America. You come from heartland America, you provide extraordinary services and you work together cooperatively,” Brokaw said. “You do represent the future of this country. Not just the past, but where we’re going and how we’re going to get there.”

Brokaw discussed some of our nation’s most influential and important big ideas, from Thomas Jefferson and the Declaration of Independence to John F. Kennedy and the race to the moon with the Soviet Union. His vast personal experience as a reporter, being a witness to “big ideas” like the civil rights movement and fall of the Berlin Wall, provided deeper meaning to his personal narrative.

In looking ahead, Brokaw projected that the next election will play a pivotal role in future of our nation, as it may “Kick-start the American dream, kick-start the next big idea.”

For our nation’s future success, Brokaw stressed the importance of education and public service. Americans acquiring technical skills to incorporate into their careers will “change the equation of public service in America,” he said.

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