Tag Archive for 'Wyoming ranching'

For High West Energy it’s all about the brands

Highwestpic250There’s a rich ranching heritage within Tri-State member High West Energy’s three-state service territory, and the co-op is saluting it in a most unusual way.

“Over the years, more than 500 brands have been registered in High West’s service territory,” says Brian  Heithoff, CEO and general manager of the Pine Bluffs, Wyo.-based co-op. “It is our goal to have as many of those brands as possible represented in our office.”

For nearly 30 years, seeing some of those brands has been part of the regular workday for dozens of staffers at the coop’s headquarters. The co-op took over an old John Deere dealership building back in 1988 and inherited a tradition likely born in the mind of a tractor salesman decades before to promote customer goodwill. Read more